From Cuba with flair: a brand world to scale.
From Cuba with flair: a brand world to scale.
With the team at Pernod Ricard, I developed the global brand world for Havana Club — a flexible and distinctive creative system designed to bring consistency across markets while giving local teams the freedom to create.
With the team at Pernod Ricard, I developed the global brand world for Havana Club — a flexible and distinctive creative system designed to bring consistency across markets while giving local teams the freedom to create.
From visual language and graphic ingredients to layout principles and tone of voice, the system captures the spirit of Havana: vibrant, playful and unmistakably spirited.
Agency/Client: Pernod Ricard
Creative Director: Marie Bozzolini
Retail Design / 3D: Camille Durand
Creative Director: Marie Bozzolini
Retail Design / 3D: Camille Durand
