From Cuba with flair: a brand world to scale.
With the team at Pernod Ricard, I developed the global brand world for Havana — a flexible yet distinctive creative system that empowers international markets to produce their own assets while preserving the brand’s core identity.

From visual language and graphic ingredients to layout principles and tone of voice, every element was designed to balance consistency and creative freedom. The result is a bold, colorful, and cohesive universe that captures the essence of Havana: vibrant, playful, and unmistakably spirited.
Agency/Client : Pernod Ricard       Creative director : Marie Bozzolini
Retail Design/3D : Camille Durand
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