A little French flair, everywhere.
In collaboration with Pernod Ricard, I contributed to the development of a distinctive brand world for Lillet, inspired by the timeless charm of French café culture and the art de vivre.
Built around a bold visual language, signature patterns and a vibrant color palette, the creative system brings consistency and personality across a wide range of brand touchpoints.
From branded accessories and hospitality environments to retail activations, the result is a cohesive and flexible universe designed to bring the Lillet experience to life.
Client: Pernod Ricard
